Customers line up outside a modern cannabis dispensary in a bustling urban area, highlighting foot traffic and tourist interest.

Dispensary Marketing in 2025: Google, AI, and Local Search

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.
Digital cannabis leaf disintegrating into data particles overlaid with AI interface and search elements, symbolizing algorithmic filtering and visibility loss in AI-powered cannabis SEO.

AI Search is Changing Cannabis SEO. Here’s How to Stay Visible

Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.
A hand opens a glowing orange box surrounded by a candle, journal, and glass bottle, symbolizing the emotional and aesthetic experience of modern cannabis packaging.

Packaging: the Trojan Horse of Cannabis Branding

Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.
Logos of top CRM platforms for cannabis businesses, including Springbig, 365 Cannabis, IndicaOnline, Distru, Meadow, Apex Trading, AIQ, Zoho, HubSpot, Salesforce, and Pipedrive.

Top CRMs for Cannabis Businesses

Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.
cannabis-marketing-technology-digital-leaf

How Truth, Resourcefulness, and Diligence Drive Cannabis Marketing Success

Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.
Humboldt Family Farms Blue Dream hash-infused pre-roll packaging designed by CannaCarton, displayed on a bed of blueberries.

How Cannabis Packaging Is Evolving Amid Trade Turmoil and Cost Pressures

Packaging is an essential part of the supply chain and often serves as consumers’ first consideration in purchasing decisions. Beyond communicating brand identity, packaging...
In The Flow Chemmy Jones cannabis flower in a clear glass jar with white lid designed and manufactured by Sana Packaging, displayed outdoors on a mossy rock.

Cannabis Packaging Solutions: Design, Compliance, and Sustainability

Packaging designed to make first impressions last Packaging is an eternal puzzle, especially in heavily regulated industries and even more especially when those industries are...
Smartphones displaying Instagram and TikTok apps, representing key social media platforms for cannabis marketing in 2025. (Photo: Collabstr / Unsplash)

Social Media Strategies for Cannabis Brands: What Works in 2025

A successful cannabis social media strategy requires more than just regular posting. It’s a careful balance of consistency, creativity, and strict compliance with platform...
Typeography

How Fonts Drive Branding Success

Typography That Speaks to Your Audience Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
marketng cannabis with joy by Creative Team at mg Magazine

How Joyful Marketing is Transforming Brand-Consumer Relationships

Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...

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