Marketing & Promotion

Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.

In a category shaped by state lines, restricted visibility, and heavy competition, even experienced operators fall into predictable traps. From misunderstood audiences and underleveraged PR to packaging misfires and unrealistic growth expectations, these blind spots quietly erode market position. Here’s how to spot them early and fix them before they cap your brand’s potential.

Overreliance on fragile social platforms can leave brands exposed. The most successful operators pair paid media with resilient distribution channels they own or co-own, creating reach that survives policy shifts and algorithmic shutdowns.

Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not ... Read More »

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.

Five practical strategies cannabis brands and retailers can use to stretch their ad spend and generate stronger ROI in regulated markets.

Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.

Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.

Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.

Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.