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What Cannabis PR Gets Wrong — and How Brands Can Fix It
Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility.
Dispensary Marketing in 2025: Google, AI, and Local Search
Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.
AI Search is Changing Cannabis SEO. Here’s How to Stay Visible
Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.
Packaging: the Trojan Horse of Cannabis Branding
Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.
Top CRMs for Cannabis Businesses
Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.
How Truth, Resourcefulness, and Diligence Drive Cannabis Marketing Success
Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.
How Cannabis Packaging Is Evolving Amid Trade Turmoil and Cost Pressures
Packaging is an essential part of the supply chain and often serves as consumers’ first consideration in purchasing decisions. Beyond communicating brand identity, packaging...
Cannabis Packaging Solutions: Design, Compliance, and Sustainability
Packaging designed to make first impressions last
Packaging is an eternal puzzle, especially in heavily regulated industries and even more especially when those industries are...
Social Media Strategies for Cannabis Brands: What Works in 2025
A successful cannabis social media strategy requires more than just regular posting. It’s a careful balance of consistency, creativity, and strict compliance with platform...
How Fonts Drive Branding Success
Typography That Speaks to Your Audience
Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
