Cannabis cultivator overlooking sunlit farm at sunrise

How Growers Are Becoming the Face of the Brand

Cultivators are stepping into the spotlight to share their stories, connect with consumers, and build powerful brand loyalty through transparency and authenticity.
cannabis-marketing-technology-digital-leaf

How Truth, Resourcefulness, and Diligence Drive Cannabis Marketing Success

Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.
Lineup of Mary Jones cannabis-infused sodas in Berry Lemonade, Orange & Cream, Green Apple, and Root Beer flavors, featured before Jones Soda Co.’s 2025 divestiture.

Jones Soda Sells Cannabis Beverage Business

SEATTLE - Jones Soda Co., a craft beverage company, sold its cannabis beverage business, including all related cannabis-specific assets under the Mary Jones brand, to MJ...
Colorful cans of Cann and Happi hemp-derived THC beverages submerged in ice, illustrating the growing appeal of low-dose, lifestyle-oriented cannabis drinks.

THC Beverage Boom: Why Cannabis Brands Are Betting on Hemp Drinks

A new wave of hemp-derived THC beverages is disrupting the cannabis industry and winning over mainstream consumers. As regulatory gaps widen and retail access expands, cannabis brands are tapping into the booming infused drink market—no dispensary required.
Stressed stock trader with head in hands surrounded by multiple monitors showing financial data, symbolizing market confusion after false acquisition reports.

Aurora Cannabis Denies Report of $215M MedLeaf Acquisition

EDMONTON, Canada – Aurora Cannabis Inc. (NASDAQ: ACB) issued a formal denial Wednesday regarding widely circulated reports claiming the company planned to acquire New...
abstract illustration of a lock and key by mg Creative using Midjourney

IP in the Weeds: Navigating Cannabis Patents and Trademarks

As the legal cannabis industry continues to grow, companies need to understand the ever-changing landscape of intellectual property law and how to protect their...
Freshly harvested cannabis plants hang upside down to dry in a forest clearing, illustrating regenerative farming practices in Northern California’s Emerald Triangle.

Regenerative Cannabis Farming Blossoms in the Emerald Triangle

In the cultivation world, a quiet, nostalgic revolution is taking root. The trend revives ancient practices in order to shape a more sustainable, soulful...
Cannabis industry professionals attending an insurance workshop presentation, highlighting rising insurance premiums and market challenges in 2025.

Cannabis Companies Struggle with Soaring Insurance Costs in 2025

Cannabis companies are grappling with soaring insurance costs in 2025, facing rising premiums, reduced availability, and strict underwriting. Many operators find themselves without adequate protection, as insurers grow increasingly cautious due to regulatory complexities and high-risk perceptions.
Woman posing in retro attire with a cannabis beverage in her hands

Cannabis-Infused Beverages Bubble Up in Popularity

Infused beverages are on the rise, blending nostalgic flavors with fast-acting cannabis formulations. As consumer interest grows, these best-selling drinks are making waves in both regulated and unregulated markets.
Advanced paper production facility showcasing large-scale machinery used in the manufacturing of lightweight and sustainable paper for packaging and rolling products.

Paper Innovations Transform Cannabis Products and Packaging

Paper is having a moment in the cannabis industry. From ultra-thin sheets to innovative packaging solutions, paper has evolved rapidly to play a crucial...

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