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What Cannabis PR Gets Wrong — and How Brands Can Fix It
Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility.
Employer Branding: Building Culture as Your Competitive Edge
In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.
How Cannabis Retailers Are Diversifying Marketing for Growth
Retailers are rewriting the cannabis marketing playbook. By integrating community, events, and digital strategy, they're winning trust and boosting long-term growth.
Dispensary Marketing in 2025: Google, AI, and Local Search
Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.
From Reality-TV to THC: The SpacePoppers! Team Is Still Winning
Netflix’s Baking Impossible winners Rodolfo Goncalves and Sara Schonour turned playful food experiments into SpacePoppers!, an award-winning cannabis popcorn brand.
The Automation Arms Race in Cannabis Manufacturing
Automation has become the biggest competitive differentiator in cannabis, and it’s no longer optional. In fact, automation is essential for survival, scalability, and maintaining...
Vape-Jet 4.0 Top Load
The latest evolution of Vape-Jet’s fully automatic platform eliminates inefficiencies and reduces labor costs while preserving terpenes and overall oil quality. Hand-built in Oregon...
Elegant Innovation: Smart Vape Devices Lead with Style
Smart vape devices are redefining cannabis tech with cleaner design, intuitive features, and elegant styling — creating a more sophisticated and user-focused vaping experience for today’s discerning consumer.
The High Road: Why Quality Defines Cannabis Brands That Last
As prices drop and competition intensifies, some cannabis companies are resisting the race to the bottom, choosing craftsmanship, clean sourcing, and quality control as their path to loyalty and long-term success.
Cannabis Nano-Emulsions: Faster Onset, Stronger Effects
Nano-emulsification is transforming cannabis edibles with faster onset, greater bioavailability, and more consistent effects — ushering in a new standard for cannabinoid delivery across beverages, gummies, tinctures, and topicals.
