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6 Strategies to Consider Before Slashing Prices

In an unpredictable economic climate, savvy retailers are constantly challenged to innovate and adapt, finding fresh strategies to remain resilient as consumer confidence retreats....
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Sales and Marketing Are Not Really the Same Thing

Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts. Ultimately, the two have...
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Secrets to Retail Success in 2024

The industry experienced an exciting end to 2023. First, the Department of Health and Human Services filed a recommendation with the Drug Enforcement Administration...
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The Changing Face of Ecommerce

The world changed in March 2020 when, in response to a killer pandemic that rapidly overwhelmed the American medical system, the United States literally...
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How to Sell More Flower

In nearly every state, the trend is the same: As cannabis products are introduced to a newbie consumer market, flower sales start off strong...
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Looking at 420 by the Numbers

It’s beginning to look like the Christmas of cannabis retail in 2023 was both larger and smaller, better and worse than we’ve seen before....
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Examining the Growth of Infused Beverages in North America

After the extraordinary winter most of North America suffered through this year, the balmy weather of last May and June may feel like a...
Smiths Falls, ON, Canada - July 8, 2018: Canopy Growth Corporation, formerly Tweed Marijuana Inc in the former Hershey’s chocolate factory which they bought and expanded after Hershey’s left the town

From Grower to Shower: What’s Next for Canopy Growth Corporation?

SMITH FALLS, ONTARIO – Canopy Growth Corporation, one of the world’s largest cannabis cultivators and manufacturers, announced plans to lay off 35 percent of...
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The Power and Potential of Third-Party Marketplaces

Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
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What’s in a Name? The Promise and Peril of Celebrity Partnerships

Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...

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