Tag: sales
6 Strategies to Consider Before Slashing Prices
In an unpredictable economic climate, savvy retailers are constantly challenged to innovate and adapt, finding fresh strategies to remain resilient as consumer confidence retreats....
Sales and Marketing Are Not Really the Same Thing
Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts. Ultimately, the two have...
Secrets to Retail Success in 2024
The industry experienced an exciting end to 2023. First, the Department of Health and Human Services filed a recommendation with the Drug Enforcement Administration...
The Changing Face of Ecommerce
The world changed in March 2020 when, in response to a killer pandemic that rapidly overwhelmed the American medical system, the United States literally...
How to Sell More Flower
In nearly every state, the trend is the same: As cannabis products are introduced to a newbie consumer market, flower sales start off strong...
Looking at 420 by the Numbers
It’s beginning to look like the Christmas of cannabis retail in 2023 was both larger and smaller, better and worse than we’ve seen before....
Examining the Growth of Infused Beverages in North America
After the extraordinary winter most of North America suffered through this year, the balmy weather of last May and June may feel like a...
From Grower to Shower: What’s Next for Canopy Growth Corporation?
SMITH FALLS, ONTARIO – Canopy Growth Corporation, one of the world’s largest cannabis cultivators and manufacturers, announced plans to lay off 35 percent of...
The Power and Potential of Third-Party Marketplaces
Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...