Tag: marketing
Divide and Conquer the Market
At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...
Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Nearly Half of Cannabis Marketers Have Budgets Less than $50,000
WASHINGTON — NXTeck, New Frontier Data’s AdTech division, and the Cannabis Marketing Association announce the results of a survey in a new report, 2022...
Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Brand Relations: Creating the Story
During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
Brand Strategies That Work
One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
Tyson 2.0 Names Alc-Bev and AdTech Industry Veteran as Chief Marketing Officer
ORANGE COUNTY, Calif. -- Tyson 2.0 (the “Company”), legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s newly launched cannabis company, today announced the appointment...
How Your CBD Marketing Plan Can Cure Advertising Pain Points
In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
