Tag: Featured Story
How Much U.S. Farmland Should Be Dedicated to Hemp Crops?
According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield
Cannabis cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
Preparing Today’s CBD Products for Tomorrow’s Market
You’ve probably noticed cannabinoids are everywhere these days. Since restrictions on hemp production and commerce were lifted by the 2018 farm bill, products containing...
AuthentiBrand: A New Breed of Holograms
Worldwide in 2017, legitimate brands lost U.S. $1.2 trillion to forged merchandise, according to the Global Brand Counterfeiting Report 2018–2020. Final figures aren’t yet...
Real-World Cannabis Research Will Benefit Consumers and Industry
While dispensary and retail shelves and online marketplaces across the country are brimming with CBD products, extraordinarily little scientific research has explored the safety...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Judge Rejects Voter-Approved Measure Legalizing Cannabis in South Dakota
PIERRE, S.D. – A South Dakota judge ruled against a voter-approved amendment to the state's constitution that was designed to legalize recreational cannabis in...
