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Beyond the Trend: CBD-Infused Beverages Are Here to Stay

Trendy drinks come and go all the time. Over the past few years, we’ve seen the sudden rise and fall of charcoal-infused drinks, vitamin...
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Mood33 (the Power of a Brand): Brand Story as Prologue

(Mood33 is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...

The Power of a Brand: Lessons From 20 Cannabis Companies

Starbucks founder Howard Schultz once was asked what made his brand one of the most recognized in the world. Without hesitation, he answered, “Authentic...

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