Tag: branding

“A riddle wrapped in a mystery inside an enigma.” Sir Winston Churchill’s immortal words often arise in my mind when I’m trying to untangle a...

Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in...

They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...

With the new year underway, I look back on 2023 with pride—not just for the many accomplishments of my team, but for the industry...

The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still...

The rise of honest-to-goodness brands has ushered in incredible improvements for numerous stakeholders throughout the cannabis industry. Brand differentiation helped producers set themselves apart,...

Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...

Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no mistake, safe access...

Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of...

Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...