To Whom It May: Why I Launched A Truffle Brand

truffle
The company was founded to bring the cleanest, most health-conscious edibles and truffles to the market—especially cannabis delights and truffles with no refined sugars, preservatives, soy, corn, or other processed ingredients.

Our vision was to present a premium-ingredient product that also reflected the spirit of living a sophisticated, active, and productive cannabis lifestyle. The brand is committed to showing the power of cannabis as a tool for engaging in the world around us, whether for physical relief or to help work, play, or create in the way you wish.

Our customers are people who live life in a state of pursuit. They are driven and ambitious people who are always looking for ways to be fully engaged in their life and work. They are confident that their use of cannabis makes them better versions of themselves.

Advertisement
delta9packaging.com

First I had to find a dark chocolate supplier who does not use soy lecithin or other emulsifiers. It was nearly impossible! Our initial chocolate supplier stopped offering chocolate sales in bulk. This had us scrambling less than two weeks prior to an event. We did extensive research and managed to find another dark chocolate supplier who uses organic cane sugar as sweetener and infuses coconut oil to a high enough potency level while minimizing the cannabis flavor. Many hours went into experimentation with different techniques, from decarbing to pressing and distilling, and lab testing was done at several stages of the process. This helped us create our specialized hand-pressed technique.

Bottom line: Everything is handcrafted, including our THC-infused organic coconut oil and the nut butter in our truffles.

The final process was finding a great designer. We settled on the amazing branding strategy team at V/S Studio in NY. I took them my chocolates and rough ideas, and they brought them fully to life. More than just a sleek-looking edible, we wanted to create a brand that presents cannabis in an artful and sophisticated way and embodies a state of mind—one free of judgment and full of empowerment.

TEAM TRUFFLE: THE FLAVORS

Vivienne
Cherry Cayenne BonBon: Unsweetened dried cherries, dark chocolate made with cocoa and organic cane sugar,  red wine, raw honey, and cayenne pepper.

Zak
Smoked Almond Butter Truffle: House-made maple-smoked almond butter, dark chocolate made with cocoa and organic cane sugar, organic coconut oil, cocoa powder, raw honey, and toasted almond.

Myra
Hazelnut Brandy BonBon: Hazelnut, dark chocolate (cocoa, organic cane sugar),  organic coconut oil, cocoa powder, raw honey, and brandy.

Ralph
Hazelnut Butter Truffle: House-made hazelnut butter, dark chocolate made with cocoa and organic cane sugar, organic coconut oil, cocoa powder, raw honey, and toasted hazelnut.

For wholesale orders: ToWhomItMayChocolates.com

Tomer-headshot
Tom Grassiany, Founder of To Whom It May

 

Advertisement
packedpkg.com