CANNAFORNIA – Marcus Lemonis takes an hour-long look at California’s cannabis industry in a new episode of The Profit called “Marijuana Millions,” airing tonight at 10 p.m. ET on CNBC. Lemonis, a self-professed cannabis newbie, “travels to California at a game-changing moment in the evolving acceptance and commercialization of pot in America,” according to a CNBC article promoting the episode. “He meets with several pot entrepreneurs, from small-scale startups to multi-million-dollar enterprises, all seizing on this extraordinary business opportunity.”
Lemonis is drawn to the subject for obvious reasons. “The marijuana industry is exploding as more states embrace the legalization of pot,” said the entrepreneur and reality show star. “Whether this is a good investment opportunity or all a big risk, one thing is clear─ these numbers are impossible to ignore.”
The companies visited by Lemonis include Desert Hot Springs-based cultivator Canndescent, edibles companies Kiva Confections and Treat Yourself, operator/consultant MedMen, delivery service StashTwist, and indoor production operation CLC Brand Labs.
WHAT: The Profit: Marijuana Millions
WHEN: Aug. 8, 10 p.m. ET