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Ricardo Baca

Ricardo Baca
Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space and founder of Grasslands: A Journalism-Minded Agency, which handles public relations, content marketing, social media, events and thought leadership for brands and executives in legal cannabis and other industries.
bogey web MG magazine

The Bogeyman that Wasn’t

Cannabis regulators are hypocrites when it comes to social consumption. Good journalism depends on solid relationships with sources who not only will return your calls...
5 things budtenders must know Ricardo Baca MG magazine Sept 2018

Five Things Every Budtender Must Know

I still get excited in that otherwise-unremarkable moment when I’m about to walk through the front door of an unfamiliar cannabis shop. Maybe it’s...

Embracing the Next Generation of Cannabis Business Events

Standing in my Denver office in early June, it all seemed so very far away. In the weeks that followed, I would be heading...
fake_news_lie_mg_magazine July 2018

The Cannabis Industry’s Future Depends on Its Media Literacy

Long before candidate Donald Trump deflected any and all criticism lobbed his way as “fake news”—hell, long before Trump was even a candidate for...
cannabis leaf and money, mg Magazine

Ricardo Baca: What Would Make Your Business Better? Tell Me

Well, hello again. Funny how we keep running into each other like this. Last time we spent time together was December 2017—ahh, the holiday crush—when...