Home Authors Posts by Randall Huft

Randall Huft

Randall Huft
25 POSTS 0 COMMENTS
Randall Huft is president and creative director at Innovation Agency, an advertising, branding, and public relations firm specializing in the cannabis industry. While working with blue-chip companies including AT&T, United Airlines, IBM, Walgreens, American Express, Toyota, and Disney, he discovered what works, what doesn’t, and how to gain market share.
chevrolet

Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand

General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame. Founded...
heart flag

A Lesson for Brands, From Dog-Eat-Dog Political Campaigns

In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
Amazing By Vulp ss composite mg magazine

Love Lists? 7 Amazing Reasons to Read This Marketing Column

Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
Strategy mg magazine

In Cannabis Branding and Marketing, Expertise Counts

I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany. I have...
branding marketing cannabis Randall Huft Innovate Agency mg magazine

Surviving the Harsh Realities of Branding

A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...

LATEST CONTRIBUTIONS