Randall Huft
Randall Huft is president and creative director at Innovation Agency, an advertising, branding, and public relations firm specializing in the cannabis industry. While working with blue-chip companies including AT&T, United Airlines, IBM, Walgreens, American Express, Toyota, and Disney, he discovered what works, what doesn’t, and how to gain market share.
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Donald Trump’s Legacy of Lying Will Have Lasting Effects
The election is finally over, although the results remained long disputed due to Donald Trump’s insistence he won—despite all evidence to the contrary. And,...
Randall Huft Ponders the Nature of Belief
I was born a Jew, but I didn’t stay that way for very long. My mother was a Lutheran with strict German parents. My...
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream
As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...
From the Hollywood Hills to New York’s Fashion Runways
Before I moved away from the Midwest, I came out to California on an exploratory tour and visited an old family friend who lived...
Randall Huft Asks, ‘Where Have All the Protest Songs Gone?’
I grew up in a time of social unrest and political protest. My parents were antiwar activists and involved in the civil rights movement,...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
