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Randall Huft

Randall Huft
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Randall Huft is president and creative director of the Innovation Agency. He discovered what works, what doesn’t, and what steps must be taken to achieve sales goals and gain market share while working with blue-chip companies including AT&T, United Airlines, IBM, Walgreen’s, American Express, Toyota, and Disney. Inov8.us
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Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand

General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame. Founded...
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A Lesson for Brands, From Dog-Eat-Dog Political Campaigns

In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
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Love Lists? 7 Amazing Reasons to Read This Marketing Column

Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
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In Cannabis Branding and Marketing, Expertise Counts

I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany. I have...
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Surviving the Harsh Realities of Branding

A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...

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