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Megan Stone
Exit Here: the Final Moment in the Customer Journey
The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission. So, with...
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...
The Point of Sale Is Your Point of Success
In Touchpoint #6 of the Customer Journey series, we welcomed you to the heart of the shopping experience—The Showroom. This is the confluence of...
Ready, Set, Shop: Making Your Showroom Shine
We left off our Customer Journey series at Touchpoint 5: Private Consultation Spaces. Your own dispensary may not have need for private consultation areas,...
A Paradigm Shift in Cannabis Dispensary Design
So, here we are in the twenty-first century, in a global marketplace and an era where design impacts everything around us. And better yet,...
Let’s Talk Privately: Design Consultation for your Consultation Room
In our previous session, we discussed the importance of creating a first and lasting impression in the lobby and check-in area. This space is...
Roll out the Welcome Mat: 5 Design Tips for a VIP Lobby & Check-in...
In our last “class” we discussed curb appeal and ways to use your dispensary storefront to get people excited about what awaits beyond the...
Don’t Curb Your Curb Appeal: 5 Tips for Storefront Swagger
Welcome back to The School of Stone! In past columns, I’ve touched on the importance of a brand and gone over an overview of the...
5 Ways to Thrive When the Bottom Drops Out of the Market
Cannabis oversupply in states like Oregon and the resulting potential for black-market diversion rightfully are causes for concern. In fact, "Too Much of a...
5 Tips for Delicious Edibles Displays
Food—what a glorious thing. It nourishes us, sustains us, draws us together, and provides us with comfort and fulfillment. When infused with cannabis, food...