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Kary Radestock

Kary Radestock
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Kary Radestock brings more than 20 years of award-winning print and packaging expertise to some of the top brands in the world. She launched Hippo Premium Packaging in order to fill a need for professional, compliant packaging, brand development, and graphic design to the emerging cannabis industry.
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What the Pandemic Teaches Us about Product Packaging

Want to increase your sales? Try some new packaging! Granted, I am in the packaging world so you’d expect me to say...
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Where Are They Now? A Lesson in Business Successes and Failures

Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...
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How Automation Is Changing Cannabis Packaging

Over the past decade, businesses of all types have embraced automation as a way to improve efficiency, increase productivity, and enhance consistency....
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The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine....
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Product Packaging Is a Powerful Marketing Tool

During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good...
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Marketing to the Masses

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...
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Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...
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Nice Guys Finish Last

The old saying, “Nice guys finish last” has been attributed to baseball legend Leo Durocher, who reportedly said something about Mel Ott being too...
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Increasing Sales Through Better Cannabis Product Packaging

Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
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Packaging: The First and Last Step of Brand Building

Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...

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