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Kary Radestock

Kary Radestock
Kary Radestock brings more than 20 years of award-winning print and packaging expertise to some of the top brands in the world. She launched Hippo Premium Packaging in order to fill a need for professional, compliant packaging, brand development, and graphic design to the emerging cannabis industry.

What the Pandemic Teaches Us about Product Packaging

Want to increase your sales? Try some new packaging! Granted, I am in the packaging world so you’d expect me to say...

Where Are They Now? A Lesson in Business Successes and Failures

Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...

How Automation Is Changing Cannabis Packaging

Over the past decade, businesses of all types have embraced automation as a way to improve efficiency, increase productivity, and enhance consistency....

The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine....

Product Packaging Is a Powerful Marketing Tool

During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good...

Marketing to the Masses

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...

Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...
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Nice Guys Finish Last

The old saying, “Nice guys finish last” has been attributed to baseball legend Leo Durocher, who reportedly said something about Mel Ott being too...
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Increasing Sales Through Better Cannabis Product Packaging

Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
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Packaging: The First and Last Step of Brand Building

Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...