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Denise Rustning
Denise Gonzalez-Walker is a Colorado-based writer with a keen interest in cannabis trends and innovations. Her background includes journalism, public health research, health communications, and marketing. Every day she connects people to information and resources that will improve their lives and ease their pain or worry is a good day.
4 Secrets to Irresistible Impulse Buys
Impulse buys can be a win-win for retailers and consumers alike, increasing basket sizes while adding value for customers through special deals and new...
The Smart Design Secrets of Cannabis Merchandising in 2023
Cannabis retail is a tough business these days. In established markets, retailers are up against price compression, oversaturated markets, and competition from illicit operators....
Packaging: Where Artistry Meets Innovation
Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...
13 Ladies Who Litigate
Cannabis litigation is not for the faint of heart. The industry’s challenges can be unique, even in standard business areas like employment law, insurance...
B-Real Is a Celebrity in Charge
“I’d like to tell you just where I’m from,
In the hills where the trees grow wild with weed fields.”
—“Dr. Greenthumb” lyrics, Cypress Hill
Long before...
Integrating Security into Retail Design
The past year saw a marked increase in daytime armed robberies and after-hours break-ins at cannabis retail stores across the United States, translating into...
Expert Advice: Telling Brand Stories in Physical Space
Temeka Group boasts thirty-one years of experience working with clients including the National Football League, National Basketball Association, and Princess Cruises, completing more than...
23 Minority-Led Brands You’ll Want on Your Shelves
When you survey your store, do the brands on your shelves reflect your community’s diversity? We’re guessing many retailers would respond “no.”
This mismatch represents...
Insight from Trade Show Marketing Expert David Torres
As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
Influential People of Color in Cannabis
As we survey the landscape in 2022, it’s clear the cannabis industry’s work has only begun when it comes to creating a vibrant, diverse...