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Danny Reed

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For Effective SMS Marketing, Pick the Right Approach

Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
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Tips for Making the Most of 420

Although cannabis sales typically rise on and around April 20 (colloquially 420), operators need to make sure they are ready to deal with the...

YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?

SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...

New York Becomes Newest State to Legalize Adult-Use Cannabis

ALBANY, N.Y. – Legalization has finally arrived in New York after several years of ill-fated attempts. The Empire State became the sixteenth state to...

How Successful Cannabis Executives Promote Positivity During Remote Work

The cannabis industry is associated with providing wellness and compassion. But some of those dispensing that compassion have more work on their plates than...

Cannabis Justice Initiative Seeks Clemency, Compassion, and Opportunity

WASHINGTON, D.C. – The Last Prisoner Project (LPP) and The National Association of Criminal Defense Lawyers (NACDL) launched a new effort aimed at helping individuals...

Should Cannabis Brands Take a Stand on Social Issues?

“Keep politics out of the office” has been a phrase used by managers for years. But is it still the best course of action?...

Greenlane Continues to Expand Its Brand Portfolio with Acquisition of Eyce

BOCA RATON, Fla. – Global distribution company Greenlane Holdings Inc. acquired Eyce, a large-scale manufacturer of silicone water pipes and accessories. Originally founded in 2013,...

How Much U.S. Farmland Should Be Dedicated to Hemp Crops?

According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...

How Successful Cannabis Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...