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Conrad Lisco

Fyllo Chief Marketing Officer Conrad Lisco built his career by combining a talent for disruptive brand positioning with galvanizing team leadership. He previously served as senior vice president of marketing at Amobee, a global advertising technology platform, with accountability for all corporate and product marketing as well as sales enablement. His ability to create scalable messaging and campaigns, along with catalyzing his teams for market-leading customer engagement, successfully drove sales growth at Amobee, making it a leader in its industry. Lisco has held many roles that merge strategic leadership with digital expertise including partner and chief growth officer at Co Collective, strategy director at R/GA, and strategy director at 5th Finger, one of the first mobile marketing agencies in the U.S. By successfully navigating highly competitive and sometimes commoditized categories, Lisco has logged an impressive record of wins for global brands including Google, Nike, LVMH, Walmart, and Coca-Cola.

How to Reach New Cannabis Consumers

With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...