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Christopher Jones


Building Bigger Cannabis Brands with Better Data

It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...

It’s High Time to Provide Criminal Justice Reform for People of Color

With Democrats in control of the executive branch and Congress, cannabis advocates are cautiously optimistic 2021 may offer a rare opportunity to pass legislation...

Nick Tennant’s Limitless Curiosity Helped Build the Extraction Sector

Technology innovation has played a major role in nearly every sector of the cannabis industry over the past few decades, but it’s difficult to...

Forecast 2021: Cannabis Industry Experts Look Ahead

By most accounts, 2019 was a tough year for the cannabis industry, what with Canadian stocks in freefall, investment capital drying up, and little...

What’s Next for Bruce Linton?

A few days after the 2020 presidential election in the United States, Bruce Linton was at home on the outskirts of Ottawa, Canada, pacing and...

Up in Smoke: Wildfires Present a Hazy New Reality for West Coast Cannabis

Satan might have felt at home on the West Coast during 2020, where dry, hot, and windy weather created ideal conditions for flames that...

New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image

For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis operators have...

For I+I’s Selam Kelati, Natural Remedies Are an Ages-Old Family Tradition

After a 20-year career in the corporate world, Selam Kelati was ready for a change. Born and raised in Ethiopia, she grew up in...

Ro Choy Leads a Do-or-Die Effort to Transform Eaze’s Business Model

Despite the company’s name, business has been less than easy at Eaze since its launch in 2014. When the company pitched its business plan...

From Sports to Brews to Buds, Campbell Consulting Evolves with the Times

In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...