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2 POSTS 0 COMMENTSCarol Ruiz is co-founder and partner at Higher Ground PR and Marketing. With more than twenty years’ experience, she crafts campaigns that capture the attention and imagination of the press, communicate the right messages to the right audiences, increase name and brand awareness, and build and maintain reputations.
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak,...