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Adriana Hemans, Katrina Noelle, and Leann Donovan

Adriana Hemans is an insights-driven marketing executive specializing in connecting brands with niche audiences. She currently serves as director of demand and special projects for SoapBoxSample, a Los Angeles-based consumer insights firm. She was the driving force behind launching and expanding the firm’s cannabis research division. She has spoken at multiple industry events, including the NCIA’s Northeast Cannabis Business Conference and SampleCon. Katrina Noelle is principal at KNow Research, an insights consultancy based in San Francisco that, for more than seventeen years, has designed custom research for clients by combining methodologies from traditional in-person research with online and mobile approaches. She also is co-founder of Scoot Insights, which uses its trademarked Scoot Sprint approach to help decision makers choose the right direction. Leann Donovan is a research strategist at KNow Research, where she employs more than fifteen years of market research experience in project and recruiting management. She is certified by the Burke Institute and specializes in healthcare and entertainment, with an emphasis on moderating children’s groups and conducting interviews with kids of all ages ranging from 5 to 75.

The Higher Purpose of Cannabis Gifting

In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...